Kate Meier was getting tired of dark alleys.
“Chefs were eager for me to make deliveries, but it had to be after their shifts were over,” she said. “I remember having to use the alley to get to Benedict’s kitchen door for a delivery to chef Mike Rakun. He was waiting with a couple other chefs, and they were all calling dibs on which ones they wanted.”
What the chefs were awaiting so eagerly was one of the BA Craftmade professional chefs’ aprons from Meier, which are becoming the new must-have garb for many restaurants throughout the Twin Cities and beyond.
For the past few months, Meier, of Minnetonka, was selling her aprons through word of mouth — the kind that travels fast among chefs and other restaurant professionals, for whom knives and aprons are essential tools. After many late-night deliveries like the one to Rakun, Meier decided it was time to make an official business out of what had been, up to then, an at-home project that was outgrowing its humble beginnings.
She teamed up with Trent Taher, whose day job is as vice president of purchasing at his family’s contract food service management company, Taher Inc. He had seen the aprons for sale at Lowry Hills Meats in Minneapolis (owner Erik Sather was an early fan) and contacted Meier to learn more, eventually becoming her business partner. They describe themselves as “teammates.” Meier adds, “He’s my cheerleader.”
BA Craftmade Aprons launched a website in June, started shipping products in July and is maintaining an active social media presence. The aprons start at $50 and are available at Lowry Hills Meats or online at bacraftmadeaprons.squarespace.com.
If you’re thinking that, like a rose, an apron is an apron is an apron, then you haven’t yet talked to one of Meier’s rabid fans. Case in point: Thomas Boemer. After Meier left a gift apron at his Revival restaurant, he contacted her to order more. (“My son Corey is a big fan of Thomas, and he urged me to do it,” Meier admitted.)
“It’s all about the apron,” Boemer said in an interview. “Nobody wears a chef’s coat anymore. It’s the apron that’s the modern chef’s uniform. I have other aprons, but Kate has solved a lot of problems with this one.”