Family business
Tom Hubler's next stop: Merger with investment bank to help families
Tom Hubler, a one-time family therapist who years ago started a business that works with family businesses on all the sticky issues, has merged his practice into the Platinum Group, the management consultant that also works disproportionately to help family businesses raise capital and cash in their chips through sales or mergers.
"There's a 'conflicting overlap' between the family and the business 'circles,' " said Hubler, who taught family business management at the University of St. Thomas for more than a decade. "The plus side is the family businesses that use best family-business practices outperform the S&P 500. Family business is 60 percent of GDP. To me they are underappreciated.
"They also fail at a rate of 70 percent. And only 23 percent make it to third generation. Why? It's an organizational problem. People experience interpersonal issues and then there is blame. Differences over business and family. The differences between husbands and wives. The owner-entrepreneur who can't let go. I've been asked to fix the 'daughter-in-law problem.' You solve it through structure and formality. Training programs. Compensation standards. Decisionmaking.
"Family businesses are not well-equipped to talk about succession planning. That's money and death, and many owners don't want to talk about it. They don't have a plan."
Hubler and Steve Coleman, a veteran Platinum professional, are both in their 70s. They have seen it all.
This business is part financial decisionmaking and part psychology and family therapy.
"Families often don't want to talk about business things and we can help them," Coleman said. "And they learn who wants to be in business in the next generation. Sometimes, the best pathway is the sale. That's the default. They do so when they can't find another solution."
Hubler and Coleman said it takes a multidisciplinary team of skills focused on emotional, business, legal and financial issues to guide family businesses and transition ownership to the next generation, an intrafamily restructuring or a sale to an outsider.