One of Keith Olbermann's most popular bits on his very good show is his naming of the "World's Worst" in sports. This is typically a person or entity that has messed up in what he deems a particularly egregious way.
On Wednesday, as noted by the Star Tribune's Casey Common, Olbermann got after the Twins for not battling their tails off in the marketing department.
Picking up on a tweet from Internet friend and recent cat enthusiast Aaron Gleeman, Olbermann ripped the Twins' marketers for their survey question, "Currently, which one brand is most similar to the Twins' brand?" There were 11 options, all of which were brands of vehicles.
Gleeman had already identified the survey as tone deaf considering the team is in the midst of another losing season, and Olbermann took it a step further.
"Wait, the Twins? All those cars run," adding later that the Yugo is the correct answer to the survey question. "Boxy, underpowered, tough to watch, unsuccessful on the road and not bought by anybody in this country since 1992."
Ouch. Here's the full clip, and the Twins' part starts around the 2:30 mark. (Also, here is the link to the full survey. Several questions deep, you will find the query about car brands).
