Purchasing gifts for friends and loved ones leaves many holiday shoppers in a bind. But for millennials, a new NerdWallet study finds, the outcome is more encouraging.
Maybe older generations could learn a thing or two about holiday shopping from their younger counterparts.
"Millennials often get a bum rap about their spending habits, but the data says otherwise — particularly when it comes to the holidays," said NerdWallet consumer savings expert Courtney Jespersen. "Millennials aren't just setting budgets; they're keeping them, too."
Millennials were the least likely age group to go into debt during the 2016 holiday shopping season and the most likely to stick to their budgets, according to an analysis of spending behavior and trends among millennials (ages 18-34), Gen Xers (ages 35-54) and baby boomers (ages 55+), based on a survey of more than 2,000 U.S. adults commissioned by NerdWallet and conducted by Harris Poll.
And the 2017 holiday season looks promising, too. The results show that millennials often fare better than other generations, which may be a result of how they plan and shop. Their strategies can help you keep your shopping in check.
Millennials curb debt. Although more than half of Americans who shopped during the 2016 holiday season accumulated credit card debt, millennials were far less likely to do so than the other generations: 40 percent of millennial shoppers incurred debt, compared with 58 percent of Gen Xers and 63 percent of baby boomers.
And this group is getting faster at eliminating it — taking an average of 2½ months to pay off their 2015 holiday debt and 1½ months to pay off 2016 holiday debt.
They set the spending bar lower. Just as with the 2016 holiday season, millennials rank third in estimated spending for the 2017 holiday season among those who intend to purchase gifts for friends and loved ones.