Forget about the privacy concerns, the onslaught of ads, the annoying design of your profile page. If people are slowly turning away from Facebook, it's not because the company has overreached or gone over to the dark side.
It's because we've come to realize that people are boring.
Surely you've noticed this yourself, as you've scrolled through updates about vacations and restaurant meals, plus notices about how many of your friends are currently playing Candy Crush Saga.
A survey released last week by the Pew Internet & American Life Project found that 61 percent of Facebook users have taken a "Facebook vacation," for reasons that had little to do with how the company behaves. "Too busy" was the most common complaint, followed by "just wasn't interested" and "it was a waste of time."
"It's a reckoning moment," said Lee Rainie, the director of the Pew project. "People are making little mental calculations about how much time do I want to devote to this, what's the quality of the material I get from my friends?"
This is, in some ways, a significant milestone in our growing relationship with social media. Early complaints about Facebook centered on the fact that interactions were fake: hand-picked, overglossed, idealized personal statements that were bound to make your friends feel insecure, and vice versa. But now that we're all familiar with the Facebook mask, the problem might be that our posts are too real, and that reality isn't worth our time.
Earnest efforts to promote unplugging, such as the annual Screen Free Week, are gaining traction, and Facebook's policies have done their part to diminish our trust. But it turns out that our own inanity is also a powerful force.
Not that it's time to fear for Mark Zuckerberg's welfare. Facebook is used by a mind-boggling 67 percent of adult Americans online, including your mother, your father, your great-aunt Hilda, and your long-lost friend from high school with a political vendetta. The fact that we're now settling into a mature routine is actually a sign of how intertwined our lives are with our feeds -- and how much we feel an obligation to take part.