THE REMODEL CARD
Business: Buying service enables members to purchase appliances, flooring, cabinets, countertops and other products at what the company describes as pre-negotiated, contractor prices from two dozen local and national home-improvement retailers. The introductory fee of $499 covers the first year, after which the member pays a $5.99 a month subscription fee.
Founded: 2010
Headquarters: Roseville
Website: www.remodelcard.com
Employees: 2
Executives: Olov Strole and Chad Commers, principals
2012 revenue: $400,000 projected
Strategy: Expand membership as quickly as possible through home shows, mortgage brokers, real estate agents and other channels, seek partnerships with major employers to offer the Remodel Card to transferring employees, prepare to launch into other markets.
