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The campaign to rehabilitate Vice President Kamala Harris' image is well under way, suggesting the Democrats have finally recognized the potential problem her low public standing poses for President Joe Biden's re-election.
"Why Vice President Harris Is Invaluable for 2024," headlined a nine-page memo from Biden-Harris campaign manager Julie Chavez Rodriguez and Becca Siegel, the campaign's chief data operative. They argued her stress on issues important to core Democrats outweighs any popular shortcomings.
"ICYMI: Vice President Kamala Harris Takes on Gun Safety Reform and Critical 2024 Role," headed another release, citing an array of articles about her recent appearances.
Actually, the campaign to spotlight Harris coincides with signs that she has found more of her political bearings, though it's not yet apparent in the polls. Serving as the administration's spokesperson on abortion, gun control and racial issues suits her a lot better than her initial assignment on immigration.
Harris downplays that there's been a change. "It's not as though I've just found myself," she told Politico in a recent interview. "I've always been here and never went away." But she has lately shown greater willingness to challenge the Republicans, while shedding some of the caution that marked her first two years as vice president.
In a sense, Harris is performing the traditional political role played by most vice presidents from Richard Nixon to Joe Biden, serving as something of an attack dog on the opposition's perceived weaknesses.