General Mills' best-known cereal brands have been around for decades.
• Launched in early 1960s with cartoon leprechaun urging moms, "laddies," and "lassies" to try it.
$150 million in annual sales; 8th-best selling U.S. cereal
Sugar: 10 grams per serving
Calories (without milk): 110
• Cartoon Trix rabbit heard "Silly Rabbit, Trix are for Kids" for the first time in 1957.
$59 million in annual sales
Sugar: 10 grams
Calories: 120
• Launched in 1979, one of the earliest variants of Cheerios
$342 million in annual sales; top-selling U.S. cereal
Sugar: 9 grams
Calories: 110
• Launched in 1941 as Cheerioats
$290 million in annual sales; 3rd-best selling U.S. cereal
Sugar: 1 gram
Calories: 100
Note: Sales data is for conventional supermarkets and drug stores, excluding Wal-Mart and club stores. Data is for the year ending Oct. 2, 2011. Sources: SymphonyIRI, General Mills
Nonprofit leaders say they have had to lay off staff and take other measures to shore up finances as the Trump administration’s attacks on diversity, equity and inclusion efforts have chilled corporate giving and led to cuts in federal and state grants.
