Bob Chapek, Disney's boss, sounded a cheerful note as he announced the entertainment giant's quarterly results last week.
Its newish streaming service, Disney+, has acquired over 60 million subscribers in less than a year, one-tenth the time it took Netflix to amass such an audience. "Mulan," an upcoming blockbuster, will be released on Disney+ in September.
"Despite the ongoing challenges of the pandemic, we have continued to build on the incredible success of Disney+ as we grow," Chapek said. The company's share price jumped by 5%.
If you tuned out the first part of Chapek's statement — and six months' worth of COVID-19 news — you might conclude that Disney just had a bumper quarter. In fact, as its theme parks shut down, cinemas emptied and battered advertisers stinted on commercials on its television networks, the company lost $4.7 billion. The reason for the market chirpiness is that things could have been far worse.
Disney's experience sums up that of corporate America more broadly.
Investors have been casting about for any signs of a rebound from the pandemic-induced recession. Real GDP shrank at an annualized rate of nearly 33% in the second quarter. And yet, with interest rates — and thus returns on safe assets like Treasury bonds — close to zero, money has poured into equities.
American share prices have risen by more than 40% from their trough in March. The S&P 500 index of big firms is near an all-time high; the tech-heavy Nasdaq market reached it last week. The feeling among investors that "there is no alternative" to stocks is so pervasive that they have dusted off an old acronym: TINA.
In one way, the latest quarterly results justify a degree of optimism. Three months ago the situation was so uncertain that many firms, not just in the U.S., refused to offer their habitual guidance about future earnings — in some cases for the first time ever. Bereft of milestones, analysts slashed profit forecasts.