James Comey's book is titled "A Higher Loyalty," but it surrenders the higher ground, at least partly. To watch him promote it is to see him descend.
Not to President Donald Trump's level — that's a long way down. But Comey is playing Trump's game, on Trump's terms. And in that sense, he has let the president get the better of him.
Trump has sought, by accident and by design, to define leadership downward and establish new norms of behavior for political candidates and government officials.
Everyone is out for himself or herself. No gambit is too tawdry and no accusation too speculative, not if the television cameras approve. The only thing better than a whole lot of attention is a whole lot more.
And here we have the former head of a supposedly scrupulous, detached federal agency reaching for Mafia metaphors, indulging talk of the so-called pee tape and taking cosmetic digs at the president in the service of a book tour as exhaustive and elaborate as they come. There's apparently room in Comey's primness for a measure of Michael Wolff.
His demeanor may not be fiery or furious. Talking with George Stephanopoulos for an hourlong ABC News special on Sunday night, he maintained a subdued, steady voice and communicated sadness more than anything else over Trump's conduct in the White House.
But other aspects of that special told a more complicated story. For starters, Comey didn't just agree to a single, straightforward sit-down with Stephanopoulos. He granted a level of access akin to a pajama party.
Meet the wife. Here are some great shots of the kids. And here are the long fingers of Comey's normally sized hands on the very keyboard that he used to type the memos that documented his interactions with Trump. Comey was game to provide footage of that — and to follow up with interviews on Tuesday on "Good Morning America" and on Wednesday on "The View," which is not a place where I would have expected to see a former FBI director anytime soon.