Target vs. Wal-Mart

Kantar Retail conducted a pricing study to compare prices of retail giants Target and Wal-Mart. The 2012 study compared baskets of grocery and consumable items from stores in Massachusetts.

Target sample basket

Total cost of 38 items:

Lay's potato chips$3.69

Skippy peanut butter$2.79

Coca-Cola$5.19

Tropicana orange juice$3.44

Gerber baby food$0.99

Barilla pasta$1.29

Heinz ketchup$1.79

Kellogg's Corn Flakes$2.99

Land O'Lakes butter$4.19

Breyers ice cream$2.99

Campbell's soup$0.62

GE light bulbs$2.79

Windex$2.89

Glad trash bags$8.29

Clorox toilet bowl cleaner$4.64

Huggies diapers$9.49

Tide laundry soap$11.99

Pedigree dog food$12.99

Ajax dish soap$1.97

Ziploc bags$4.19

Reynolds aluminum foil$7.99

Lil Critters vitamins$4.84

Vaseline hand lotion$3.49

Edge shaving gel$2.74

Advil painkiller$8.49

Nicorette gum$57.99

Softsoap hand soap$1.47

J&J dental floss$0.97

Revlon hair coloring$3.14

Johnson's baby powder$3.84

Listerine mouthwash$5.74

Schick razors$5.99

Wal-Mart sample basket

Total cost of 38 items:

Skippy peanut butter$2.12

Coca-Cola$3.98

Tropicana orange juice$3.08

Wonder bread$2.28

Gerber baby food$0.96

Heinz ketchup$1.78

Kellogg's Corn Flakes$2.98

Land O'Lakes butter$4.18

StarKist canned tuna$0.82

Breyers ice cream$3.87

GE light bulbs$2.24

Windex$2.47

Glad trash bags$7.48

Clorox wipes$1.88

Clorox toilet bowl cleaner$4.63

Tide laundry soap$11.97

Pedigree dog food$12.97

Ajax dish soap$1.97

Bounty paper towels$4.16

Ziploc bags$4.38

Lil Critters vitamins$3.98

Vaseline hand lotion$2.97

Edge shaving gel$2.44

Chapstick lip balm$0.98

Advil painkiller$8.48

Softsoap hand soap$1.47

J&J dental floss$0.97

Revlon hair coloring$3.14

Pantene Pro-V shampoo$5.84

Johnson's baby powder$3.84