Activists pressure Target to set new goal after missing its cage-free eggs deadline

Activists say the retailer has ‘no excuse’ for trailing behind other large companies. Target had aspired to only sell eggs from cage-free chickens by this year.

The Minnesota Star Tribune
July 29, 2025 at 8:04PM
Protestors outside of Target headquarters in Minneapolis call on the retailer to make good on its pledge to only sell cage-free eggs and crate-free pork. (Brooks Johnson/The Minnesota Star Tribune)

Target acknowledged last year the company wouldn’t meet its goal to sell only cage-free eggs by 2025.

The retailer still hasn’t set a new finish line to meet its decade-old pledge.

Activists on Tuesday delivered nearly 200,000 signatures to Target headquarters in downtown Minneapolis demanding the company catch up with Costco, Amazon and other retailers and restaurants in going cage-free.

McDonald’s found a way to meet this goal early,” said Kent Stein, corporate policy specialist at Humane World for Animals. “There’s no excuse for Target to be trailing behind.”

The group, formerly known as Humane Society of the United States, also wants Target to fulfill an older pledge to only source pork from farms that don’t use confining gestation crates for sows.

Target last year pointed to bird flu wiping out flocks that supply its Good & Gather brand of eggs as well as consumers not accepting higher prices. Walmart had a similar explanation for missing its own cage-free pledge.

“Target is committed to practices that support the welfare of animals sourced for food and non-food products, and we’ve made great progress toward our goals for cage-free eggs and reducing gestation crates,” a Target spokesperson said Tuesday.

The company will “continue to listen to the consumer and remain committed to providing a variety of egg options at various price points, including cage-free,” which accounted for about 70% of Target’s egg sales in 2023.

Nearly half of all egg-laying hens raised in the U.S. are now cage-free, which is largely the result of state laws banning caged-egg sales. Many companies made voluntary pledges in response to consumer demand for cage-free eggs while also needing to comply with state mandates.

Meanwhile, some states don’t allow federal Special Supplemental Nutrition Program for Women, Infants and Children (WIC) food-assistance dollars to be used on cage-free eggs.

The Trump administration has sued California over its cage-free law, claiming the state imposes “costly requirements on farmers that have the effect of raising egg prices for American consumers by prohibiting farmers across the country from using commonly accepted agricultural methods that helped keep eggs affordable,” the Department of Justice said in a news release earlier this month.

Animal welfare groups say caging hens for egg production amounts to animal cruelty.

As of last week, conventional eggs were averaging $2.67 per dozen and cage-free were priced about a dollar more, according to the U.S. Department of Agriculture.

Record egg prices in recent years are largely due to the death of tens of millions of egg-laying hens in the three-year-old bird flu outbreak that last year cost consumers an extra $1.4 billion, according to research from the University of Arkansas. Egg companies have also reported record profits in that time.

As for Target’s 2012 crate-free pork pledge, in 2022 the company “launched a system to raise all Good & Gather fresh pork, which represents the vast majority of our fresh pork sales, in an open pen environment,” the company says. “We expect all pork suppliers to further reduce, and eventually eliminate, the number of days sows are housed in gestation crates.”

about the writer

about the writer

Brooks Johnson

Business Reporter

Brooks Johnson is a business reporter covering Minnesota’s food industry, agribusinesses and 3M.

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