To judge from sky-high Wall Street salaries, managing money is such a complicated task that it is worth a hefty price.
Could mere mortals ever hope to try their hand at it and save a few bucks?
Helaine Olen and Harold Pollack, co-authors of the new book "The Index Card: Why Personal Finance Doesn't Have to be Complicated," argue that what you need to know can be written down on a single card and posted on your fridge.
We sat down with Olen to talk about those simple money principles, and why they remain so elusive.
Q: Why do so many of us pay professionals so much money to manage our portfolios?
A: We are all pitched the idea that managing money is hard, and that professionals have some special secret that can help you. In fact, most of this stuff is pretty basic.
I get that people are legitimately busy, and that money management is a task they find unpleasant. So it tends to be put off, or given to someone else like a financial adviser.
Q: So what are a few of these simple tips?