We all know it's happening, but that doesn't mean you should let your guard down: Stores want you to make impulse buys and spend more than you originally planned.
Who doesn't realize that candy, sodas and magazines are stacked right next to the checkout to entice you to spend a little more before you leave? That's the easy trick to spot. Here are others:
ATTACK THE SENSES
If your mom said, "Don't go to the grocery store hungry," she was onto something. Stores tend to turn your senses against you, subconsciously and continuously attacking your sense of smell and sight to get you to buy. Whether a grocery or department store, the smell of fried chicken, baked goods and hot-selling perfumes permeate certain aisles to get you thinking of spending.
What to do: Eat before you arrive, have a list in hand, and get in and out as fast as possible.
AISLE DESIGNS
Of course, the whole store is a giant maze engineered to get you to see as many products as you can before you can reach that tub of butter or roll of tube socks you were after. The newest, highest-priced products will sit on eye-level shelving to grab your attention. They will be well-stocked. The older or lesser-priced goods will often be on shelves that are harder to get to, and don't expect those items to be as well-stocked. The end of the aisle is where stores love to put new items, sale items or popular items they want to sell more of because they know most shoppers stop there.
What to do: If you want an older product, off-brand product or a cheaper product that is not in stock, do not compromise and buy the higher-priced, in-stock item. Ask a clerk or manager whether the item you want is in a back room waiting to be stocked. If not, ask to find the product at another store location. If you still can't get the lower-priced item, check a competitor.