St. Jude Medical Inc. is giving upbeat sales predictions for 2015, but the heart-device maker will have to battle against a strong dollar to meet its targets.
Despite flat sales in its core business of devices to treat heart failure, St. Jude executives said they still expect total revenue to grow 3 to 5 percent this year, driven by sales of remote-monitoring machines and devices to treat fluttering heartbeats.
In 2014, the Little Canada company booked a $1 billion profit on sales of $5.6 billion, according to full-year financial results reported Wednesday. But in 2015, St. Jude is predicting that it will lose at least $325 million in sales to currency fluctuations. That's because the dollar has grown more valuable compared with international currencies, so foreign sales itranslate into fewer dollars at home. Last quarter, just over half of St. Jude's sales occurred outside the U.S.
In response to investor demand, the company said it will sign currency-hedging contracts in 2015 to smooth out temporary fluctuations in values.
"We have not jumped on the bandwagon of hedging so far," Dan Starks, chairman and CEO, told analysts in a conference call Wednesday. But "in this environment, we are realistic that a meaningful portion of our investor base would like to hedge."
Investors would also like to see stronger sales of the company's marquee heart devices, particularly advanced implantable resynchronization defibrillators that use electric shocks on both sides of the heart to restore normal a heart beat.
Analysts with Sterne Agee said a continuing slowdown in cardiac resynchronization defibrillators was the "elephant in the room" in St. Jude's earnings forecast Wednesday. In a note to investors, analysts predicted a competing Medtronic product approved for U.S. sales last September would steal St. Jude market share and depress revenue in that core business.
But Starks predicted that any impact on sales of synchronization defibrillators was unlikely to be permanent, as customers try competitors' products and decide they prefer St. Jude's offerings.