EBureau, a St. Cloud maker of software that helps online retailers predict whether customers will buy their products, has raised another $10 million from investors, including two prominent Silicon Valley venture capital firms.
The company is developing software that collects and analyzes vast amounts of consumer data, including credit history, shopping habits, household demographics and property records.
"EBureau is able to sort through huge volumes of information to help their customers predict which potential customers are the most attractive prospects," said Michael Gorman, managing director of Split Rock Partners, an early-stage venture capital firm in Eden Prairie. "Importantly, their technology platform enables them to perform this analysis instantly, which is critical for online commerce applications. As billions of marketing dollars migrate from traditional channels to the Internet, the ability to optimize marketing spending is in high demand."
Gorman sits on eBureau's board of directors.
In addition to Split Rock, Tenaya Capital and Redpoint Ventures, both based in Menlo Park, Calif., also provided financing.
In 2007, eBureau raised $12 million in a round of financing led by Redpoint and Split Rock.
Tenaya, formerly known as Lehman Brothers Venture Partners, was an investor in online shoe retailer Zappos, recently acquired by Amazon.com for $807 million, and ComScore, a publicly traded company that measures online consumer behavior.
Redpoint was an investor in Ask.com, a question-and-answer search engine, and Excite, an Internet portal.
