Rose Lebewitz, owner of Rosenthal Contemporary Furniture, has survived two recessions, disruptive construction of the light-rail transit line outside the front door at Fifth Street and First Avenue N., a fire, a flood and mucho big box competitors.
Business hasn't been easy since the Great Recession, although sales are up 10 percent this year to something north of $2 million.
And Lebewitz, a youthful 60, is ready to stage in November a "grand reopening" of what was once a traditional furniture discounter as a transformed, remodeled, contemporary furniture retailer.
"You'd better change with the times or they'll eat you," Lebewitz said recently. "We started to reinvent ourselves in 2009. And we will be the pulse of contemporary."
Give her credit. Lebewitz bought the 1895-vintage business from her parents in 1999. She is the fourth generation to own it in the Rosenthal-Lebewitz family.
And Rosenthal is the last of 50 independent furniture retailers that once dotted downtown and the surrounding warehouse district, according to her dad, Sherm, who owned the business for decades with his wife, Bobbie.
"Rosie had a dream and I had a headache," quipped Sherm Lebewitz, about Rosie's decision to buy the business. "I can't tell you how many nights you're late for dinner in this business. But it's been a pretty good ride."
Rose Lebewitz has doubled down lately on a years-evolving "edgier" strategy, including a new European-style designer, and significant investments in higher-end products that fit some of the professionals and empty-nesters who have swelled the residential population of downtown to more than 40,000 residents.