Torben Rytt, a Danish computer scientist, was about to quit his job in 2007 at a Copenhagen firm called Siteimprove to move to the Twin Cities to woo a Minnesota woman he had met in a Copenhagen bar.
Siteimprove President Morten Ebbesen didn't want his young, 10-employee company to lose a valuable employee.
So he asked Rytt to work from the United States.
This deal has worked pretty well for all parties. Rytt married the woman, Victoria, and they have a 4-year-old son, Walter. And Siteimprove's U.S. headquarters in Bloomington has grown to 80 workers under Rytt's direction.
"I moved to the Twin Cities and became the first U.S. employee," Rytt said last week.
Ebbesen, a one-time IT troubleshooter examining client websites for broken links, started Siteimprove.com in 2003 after concluding there was a market for a software package of diagnostic tools that could eliminate the need for manual fixes on client websites. Siteimprove says its web-governance software helps customers better maintain websites through quality assurance, web analytics, search engine optimization and more.
The firm has grown markedly since the Great Recession, employing 160 workers in Bloomington, Copenhagen and several European capitals. Rytt said the chance move to Minnesota worked spectacularly for love and business.
"If I had gone to New York City or San Francisco to open an office, … it's just so much more expensive and there is more competition for talent," Rytt said. "Minneapolis has a fantastic pool of candidates. We're growing [customers] because, basically, we change the way people look at website maintenance. From a tedious, manual task to something that's automated, finds mistakes on websites, highlights them and how to change. We give customers the time back to focus on [business]."