RICHMOND, VA. - Ignoring Alfred E. Neuman's mantra of "What, me worry?," Circuit City Stores Inc. temporarily banished the irreverent MAD Magazine from its store's shelves for poking fun at the consumer electronics retailer.
But the Richmond-based company said Monday that "some overly sensitive souls at our corporate headquarters" had the August issue removed from the 40 Circuit City stores that sell magazines after seeing the four-page spoof of "Sucker City."
"We apologize for the knee-jerk reaction, and ... the affected stores are being directed to put the magazines back on sale," said spokesman Jim Babb. "The parody of our newspaper ad in the August MAD was very clever. Most of us at Circuit City share a rich sense of humor and irony ... but there are occasional temporary lapses."
The spoof features advertisements for items like HDTVs and video games, including the Nintendo Wii "Guaranteed In Stock ... if you're friends with an employee who hid it in the back for you. Otherwise, ooh, sorry, all sold out."
It also encourages readers to visit its new store "directly across the street from Best Buy" or "any of our other 600 stores directly across the street from 600 other Best Buys!"
Babb jokingly wrote: "As a gesture of our apology and deep respect for the folks at MAD Magazine, we are creating a cross-departmental task force to study the importance of humor in the corporate workplace and expect the resulting Powerpoint presentation to top out at least 300 pages, chock full of charts, graphs and company action plans."
ASSOCIATED PRESS
