Pizza is timeless.
As a way to celebrate its 40 years in business, Red Baron announced this week the launch of a 40-week, digital-first project that will showcase how family pizza night has evolved over the years. The pizza maker's "Timeless" marketing campaign is spearheaded by Minneapolis digital ad agency Space150.
The campaign's goal is to engage with consumers through social media, digital banners and national television spots. The 30-second television commercial, which you can see above, shows the life of a young girl through four decades of enjoying pizza with her family. Social content and a new website experience allow consumers to travel through time and interact with 40 years of Red Baron's history.
"For the first time, we're capturing pizza night moments consumers remember so fondly — from their childhood to adulthood," said Kevin McAdams, president of Schwan's Consumer Brands Inc, Red Baron's parent company. "This digital-first marketing campaign reflects an exciting new direction for the Red Baron brand and we look forward to reminiscing together."
Last month, Schwan's Consumer Brands appointed Space150 as its agency of record for seven of its brands, including Red Baron, Bon Appétit, Tony's, Freschetta, Pagoda, Edwards and Mrs. Smith's products.
