SOCIAL AUTHORITY

Search engines now look at your social authority -- the "social signals" you create through Twitter and other social media -- instead of just incoming links to your Website to determine where you company ranks in search results. Providing social media content that people tweet, discuss and link to can help influence how you rank, experts say, and help retain existing customers and perhaps attract new ones. More information:

C.E.L. Public Relations/Social Media Incubator: www.celpr.com

Search Engine Land: Go to searchengineland.com and search for "social signals" to see a report on social authority.

Senior Life Transitions: www.seniorlifemn.com

Nexstar Network: www.nexstarnetwork.com