Earlier this week the Reuters blogger Felix Salmon asked if the weather outside had warmed up to 5,173° F.
That's because when it gets that hot, gold starts to boil. In two recent trading days, more than $1 trillion of the value of the world's gold had evaporated. Nothing like Monday's trading had happened in 30 years.
Salmon actually enjoyed watching the gold market drop, explaining that he wanted enthusiasts of gold investing, known as goldbugs, to lose a lot of money. Real pain, he wrote, is what's required to kill a popular and dubious investment strategy.
Another high-profile skeptic on the investment thesis for gold is Berkshire Hathaway's Warren Buffett, who has seemed to enjoy talking and writing about how unproductive gold is.
It produces no dividends, rents or interest. It produces no innovation. It produces no food or energy. If all goes well the investment just sits there, in a drawer or a bank vault if not buried in a field somewhere.
Buffett once observed to a Harvard University audience that "anyone watching from Mars would be scratching their head" as we pay people to dig gold out of the ground and melt it down, then we bury it again and pay other people to stand around guarding it.
Maybe it would help in understanding the case for buying gold if no one used the word investment. Speculation in gold aside, the appeal of owning gold among enthusiasts seems to mostly be about a safe place to store wealth.
Duke University professor Campbell Harvey calls the safe haven idea one of "the stories" around buying gold. Harvey, with co-author Claude Erb, a former portfolio manager, has concluded in a paper to be published this summer that there's a lot of conventional gold wisdom that isn't so wise.