Coach claimed the prize for the longest line at Albertville Premium Outlets.
By 11 p.m., nearly 200 people had lined up outside the Coach store, which didn't open until midnight, one of the few stores at the center to open so late. Four years ago the center, halfway between St. Cloud and the Twin Cities, began its Midnight Madness promotion, which last year allowed 10 p.m. openings for stores that wanted to start earlier. About half did. This year three-fourths of them opened at 10 p.m.
Two women from Winnipeg were first in line at Coach, which was offering $129 bags with logos, $49 wristlets and $189 leather purses. They drove eight hours for the Black Friday sales because of the favorable exchange rate and the fact that Canada's major sale day, Boxing Day, is after Christmas. With her eye on bags toward the back of the store, Michelle Medina had plenty of time to plan her shopping strategy.
"Run to the back of the store and grab what we can," Medina said.
Kim Guck and her entourage of six, ranging in age from 13 to 49, had been staking out their second-place spot in front of Coach, but Guck, of Pelican Rapids, took refuge next door in the Nike Factory Store, which mercifully let freezing shoppers in a little early.
"We've never been here before -- we're insane!" said Guck, who was bundled in three tops and two pairs of pants. She returned the hospitality to Nike, buying her daughter a sweat suit.
About 11:15 p.m., a Coach worker handed out coupons for an extra 20 percent off. Guck bought a pink and silver sparkly satchel with a signature logo print (regularly $360; she paid $150) and a key chain lanyard for her daughter.
"I probably wouldn't stand in line at Coach for five hours again," she said, though she would come a few hours early to get into line. "They had so much of everything in the back, I wouldn't worry about getting a particular item."