For RedBrick Health, 15 seems to be the magic number.
The Minneapolis-based health care management company said Wednesday that it raised another $15 million in venture capital from new investor Kleiner Perkins Caufield & Byers and existing investors Highland Capital Partners, Versant Ventures and Fidelity Ventures.
RedBrick raised two previous rounds of $15 million each, bringing its total venture funding to $45 million.
Founded in 2006 by CEO Kyle Rolfing and other veterans of Definity Health, RedBrick works with large, self-insured employers and runs health and wellness as well as disease management programs for companies.
The company provides incentives for workers to improve their health. A smoker who signs up for a cessation program, for example, gets a discount on premiums. So does an obese worker who participates in a weight-loss program.
RedBrick customers include Welch Allyn and Hannaford Bros.
THOMAS LEE
