Snow may be far from your mind in August, but the end of summer is the time to secure the best deals on ski lift passes in Minnesota. In some cases, you can even snag one for free.
Ski operators sell passes months before the first snowfall to help get an estimate of how many skiers to expect, said Zak Trimble, director of guest operations at Lutsen Mountains on Lake Superior’s North Shore. The practice of selling season tickets in the summer was popularized 10 to 15 years ago by Vail Resorts, which owns Afton Alps in the south metro area, near the Wisconsin border. Since then, many other resorts and hills have joined the movement, he said.
“Selling this early is an encouraging way to get people excited about the season,” Trimble said. “Having an estimate helps us make sure we have enough staff and supplies to give a better experience.”
Last season, the industry saw a record 61.5 million skiers nationwide. It is second only to the 2022-23 season, which recorded 65.39 million skiers — a spike attributed to a post-COVID surge in outdoor recreation, according to a report from the National Ski Area Association (NSAA).
Season passes are the most popular way people get on the slopes, according to the report. It found that half of visitors used season passes, a third used day tickets, and a fifth used complimentary passes (such as an employee season pass), according to the report.
Buy early
At Lutsen, skiers can lock in a rate that starts at $69 a day for up to three days of skiing through its Flex Pass, though they must buy it before Oct. 1. Additional tickets bought with that pass are 40% off. Additionally, skiers can save about 18% on season passes purchased before that date.
Vail Resorts offers their lowest price for a variety of passes through Sept. 1. Daily passes to the resort are about 15% off if purchased before that date at Afton Alps.
Near Red Wing, Welch Village is offering skiers 25% off season passes until Sept. 10.