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So ”Target limits Pride items in its stores” (May 10). Well, Target is just conforming to that old saw, “The customer is always right” — even when they’re wrong. Target couldn’t ignore “confrontational behavior.” When confronted with the dilemma of dealing with this, it took the low road. (Opinion editor’s note: Star Tribune Opinion covered this issue when a controversy over Pride articles first erupted in 2023 in articles including the editorial “Target puts safety first — as it must” and the column “Target finds waffling bad for business.”) Never mind that Target must have had some prior experience with unruly customers when it peddled a product that was so trouble-ridden that it had to pull it from the shelves. This was different. This was homophobia. Never mind that Target never forced these people at gunpoint to buy these Pride products. It was just easier to cave. And one can only imagine the agonizing in Target’s boardroom. How to put a pretty face on placing profits ahead of principle? Well, geez! From the article: “Target leaders said they would develop a more curated [emphasis mine, read: hater-acceptable] assortment for not only Pride celebrations but other cultural commemorations such as Black History Month as well.”
And as for gay team members? Well, I’m absolutely certain that their distress has been soothed by these kind words from the front office: “[W]e want to create a welcoming and supportive environment for our LGBTQIA+ team members.” Yeah. Right.
Nothing to be proud of here.
Well, as our society is faced with “confrontational behavior” in the form of antisemitism, I know that even if Target complies with antisemitic complaints and removes Hannukah cards from their stores, I’ll be able to purchase them from Target online.
Richard Masur, Minneapolis
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