By John Rash
Star Tribune editorial writer
After its Golden Globe victory, "The Social Network" was the odds-on favorite to win the Academy Award for Best Picture.
But based on the recent run of victories at other awards shows, "The King's Speech" now seems poised to steal the crown.
Maybe they should split it.
After all, "The King's Speech" may have worked best on the big screen, but social networks (the media, not the movie) are working best for the small screen.
Live blogging, tweeting and posting have increased interest in awards shows like the Oscars, allowing them to defy network television ratings trends by increasing viewing.
This wasn't always the case for the Academy Awards.
The show used to be more dependent on Best Picture winners' big box office.