Rosalba Herrera opened her sports clothing store on the second floor of Mercado Central on Saturday hoping for some customers but not expecting any.
To her surprise, someone came in and spent $160, a last-minute jolt that brought January’s revenue to a mere $260.
When I stopped in to her Deportes Azteca store Tuesday, she said, “There are so many days that people don’t come.”
The businesses of Lake Street, the only throughfare that stretches entirely from the east side of Minneapolis to the west, are suddenly and terribly back on hard times.
Most of the 1,652 businesses on Lake Street are owned by immigrants, and more than half of those closed in the past two months, according to a count by the Lake Street Council, the local business association.
Anyone can feel it. Traffic is lighter up and down Lake. The “open” sign is unlit on so many storefronts and restaurants.
And while Lake Street has a concentration of immigrant-owned businesses, the distress is also felt in places like East St. Paul, where there are also many Hispanic-owned businesses, and throughout Minnesota.