NEW YORK — RadioShack said Tuesday that its second-quarter loss widened as the struggling electronics retailer works to revamp its stores and product assortment ahead of the crucial holiday season.
Although the loss was bigger than analysts expected, revenue beat expectations and the company said it was bringing on consultants to help improve results.
RadioShack has been cutting costs, shuffling management and updating stores and product selection to battle back against tough competition from online retailers and discount stores that have expanded their electronics offerings. In a call with analysts CEO Joe Magnacca, who came aboard in February, said he expects the turnaround to continue for the next several quarters, but he said a streamlined assortment of products — with more emphasis on categories like digital fitness and accessories like headphones and speakers — should be available in stores by the critical holiday season, during which retailers can make up to 40 percent of all revenue.
Fort Worth, Texas-based RadioShack is also renovating 5 percent of the company's 4,400 stores to make them airier and less cluttered with more customer-friendly displays.
"We have a clear plan of action and our team is completely focused on driving the business forward," Magnacca said during a call with analysts.
Morningstar analyst Liang Feng said RadioShack's turnaround plan makes sense, but the company has a small window of time to make it work since its capital is limited and the holiday season is only a few months away.
"They're taking the right steps, but it's a very steep hill to climb," he said.
The company is seeking outside help to make sure it is on track, Magnacca said. It enlisted business advisory firm AlixPartners and investment banking firm Peter J. Solomon Co. to turn around results.