NEW YORK — As Procter & Gamble posted quarterly results on Thursday that beat Wall Street expectations, newly reinstalled CEO A.G. Lafley promised a leaner, more focused company.
In his first remarks since retaking the helm of the world's largest consumer products company in May after a stint in the same job from 2000 to 2009, Lafley said P&G is targeting cost cutting and growing its largest and most profitable brands.
Lafley's comments came after P&G reported that while fiscal fourth-quarter net income dropped 48 percent due to a write-down related to its Braun Appliance business and other one-time costs, its adjusted profit and revenue beat Wall Street expectations.
"We will continue to make choiceful investments in core brands, our biggest innovation opportunities, and in our core developed and most promising developing markets," he said.
Analysts and investors had been interested to hear how Lafley, who replaced former CEO Bob McDonald, plans to rejuvenate the business. Shares of the company, which makes products that include Tide detergent and Crest toothpaste, rose nearly 2 percent to close at $81.62. The stock is up 18 percent since the beginning of the year.
Oppenheimer analyst Joe Altobello said sales trends were better than expected but kept his "Market Perform" rating on the stock.
"While encouraged by these results, we believe the necessary improvements at P&G will take time, and the stock seems to already reflect further momentum," he wrote in a client note.
P&G has been working on a turnaround effort aimed at focusing on its top 40 top businesses, 20 biggest new products and 10 most profitable emerging markets as it undergoes a cost cutting plan aimed at saving $10 billion by fiscal 2016.