Rich Gammill of the private equity fund Proterra Investment Partners might have mentioned "feeding the world" a half-dozen times in an hour, as he talked through where his firm puts its money.
Return on investment didn't come up at all.
Proterra is a fund manager in a competitive niche, and if Gammill and his partners leave a half-billion dollars of their investors' money lying at the bottom of a pig manure lagoon, that's the end of their firm.
Yet Gammill's passion for working on the humanitarian problem of producing enough wholesome food is clearly genuine, leading to about as hopeful a conversation as it's possible to have with a professional investor.
And maybe he didn't have to point out that if Proterra manages to make even a micro-dent on that hunger problem, it will have made a lot of money.
Proterra, based in Minneapolis, is a new fund manager that got its start as part of a financial unit of Cargill Inc. It's been on its own since early this year, and it's clear Proterra has a lot of Cargill's DNA.
When Cargill executives give a speech they sound a little like Gammill, talking about what has to change to be able to feed the roughly 1.7 billion more people our planet is expected to have by 2050.
Cargill seems to attract its full share of critics, yet it also deserves credit for making food production more efficient and helping more people eat better diets. One of the things Cargill does really well is move agricultural products from places of plenty — like corn here in Minnesota — to places where they are scarce.