Posting to Twitter about the legend of Derek Jeter is fun

The perils of viral marketing

December 1, 2009 at 5:25PM
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)

Some of you might have noticed that Derek Jeter was named SI's Sportsman of the Year. All in all, we can't really quibble with the choice. While Joe Mauer was clearly the right choice for AL MVP, this award is a little more subjective and can take into account both lifetime achievement and other matters. Jeter had a very good season and a terrific postseason. Congrats, Mr. Jeter.

That said, we couldn't help but notice the opportunity for fun that coincided with this award. One of the companies for which Jeter shills, Gillette, is inviting folks to add a "Derek Jeter legendary fact" on Twitter. The best way to collect all of these in one place, of course, is via a hashtag -- in this case #thelegendcontinues.

Of course, when you do that, you open up quite a can of worms. Because anyone can write pretty much anything about Derek Jeter (OK, anything that falls under the 140 characters or less guidelines) and follow it with that hashtag, and it will appear. For instance, we Tweeted "Derek Jeter once baked a delicious cake using only two ingredients and no recipe. #thelegendcontinues." Most folks are using the occasion to post similar "facts," most of them harmless and funny. Example: "Derek Jeter wrote most of Jay-Z's Reasonable Doubt album." Other people, however, are speculating about diseases he might have or the "fact" that he "cruises nursing homes for chicks."

Probably not what Gillette had in mind!

We invite RandBall readers who also are on Twitter to play along, but we encourage you to play reasonably nice.

about the writer

about the writer

Michael Rand

Columnist / Reporter

Michael Rand is the Minnesota Star Tribune's Digital Sports Senior Writer and host/creator of the Daily Delivery podcast. In 25 years covering Minnesota sports at the Minnesota Star Tribune, he has seen just about everything (except, of course, a Vikings Super Bowl).

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