Viral videos, social-media messages and countless campaign ads still have nothing on the best political messaging ever: A 34-year-old British poster.
"LABOUR ISN'T WORKING," the tagline read over an image of a long line of Brits in front of an unemployment office.
Context is crucial: The poster appeared in 1978, at the Labour Party's low point.
Many were indeed "living off the dole," and those with jobs often took part in strikes that staggered basic public services. Inflation soared. Spirits sank.
So in 1979 voters chose the Conservative Party, making Margaret Thatcher prime minister.
The poster's power, and Thatcher's philosophies, are once again in vogue with voters.
Only this time, it's across the pond.
Mitt Romney updated the ad to "OBAMA ISN'T WORKING." Newt Gingrich lauds Thatcher as often as he credits Ronald Reagan. And before her electoral exit, Michele Bachmann's malleable messaging switched from "titanium spine" to "America's Iron Lady."