Periscope refreshes brand with ice cream flavor

For one of the Twin Cities' most prominent advertising agencies, life just got a little sweeter.

Minneapolis ad firm Periscope has launched a brand refresh in a yummy way with a brand new ice cream flavor created in partnership with local ice cream shop Izzy's Ice Cream, which has a store close to Periscope's offices in the Mill District.

The flavor is called Love Potion No. 921. The ice cream is a mix of pomegranate, ginger and blood orange. The 921 is a reference to Periscope's address on 921 Washington Avenue. The ice cream is reflective of Periscope's new color scheme as well as symbolizes the firm's motto of "Do Things People Love" (ginger and pomegranate are associated with love in several cultures).

"To bring Love Potion No. 921 to life, our teams put on their culinary hats, experimenting with different flavors, ingredients, colors, mix-ins and more to create the perfect ice cream recipe that not only embodies our new brand look, but also carries a deeper meaning tied to our mission," said Periscope's chief creative officer Peter Nicholson, in a statement.

Not only was the ice cream flavor released last week in conjunction with National Ice Cream Day (July 15), Periscope also unveiled a new logo, redone website and brand colors. The name Periscope will stay the same.

"It was really about understanding and articulating both who we are today and also who we want to become," said Liz Ross, agency president and chief executive, in an interview.