The nontoxic talcum-type powder in the air-bag module, designed to lubricate the fabric air bag so that it deploys smoothly, did not get in my eyes during the demonstration. Could it during an actual crash? Yes, but so could all the dirt, dust and debris generated by the impact.
What happens if both front air bags deploy? Both front occupants would benefit from the added protection. With the latest generation of air bags, sensors in the passenger front seat deploy the air bag only if the seat is occupied. The front passenger air bag is significantly larger than the driver's air bag, deploys using the windshield as a backstop and covers a wider area to ensure that it protects the front-seat passenger.
Would a driver be hit in the face or chest? This is the key issue you raise. It's important to recognize that the air bag is designed to fully deploy before the occupant "arrives" in the zone of deployment. This is why seat belt use is critical and fundamental to air-bag deployment. Air bags are supplemental restraint devices, meaning they are engineered to function in conjunction with the seat belt.
Here's the scenario, and it all occurs in just more than one-tenth of a second. During a significant frontal crash, the vehicle begins to decelerate extremely rapidly at impact. If the air-bag sensors determine that deployment will benefit the occupant, the air bag is triggered. As this is happening, the occupant is still moving forward at the vehicle's original speed. The seat belt is beginning to decelerate the occupant and keep the occupant in position in the seat. As the air bag is deploying, the occupant is still decelerating toward the air bag as the seat belts stretch to some degree to slow the rate of deceleration of the occupant's body. The air bag reaches full deployment before the upper body of the restrained occupant reaches the "bubble" or zone of deployment. The air bag now provides a cushion or pillow effect to continue to slow the rate of deceleration and reduce the level of force imparted to the occupant's body. The air bag is deflating as this occurs, and just more than a tenth of a second -- about the blink of an eye -- after it is triggered, the air bag is spent and deflated.
In terms of the mental and physical effects of air-bag deployment, I don't believe you can evaluate air-bag deployment without recognizing the totality of the event that triggered the air bag -- a significant-to-catastrophic frontal crash. With air-bag deployment, the occupants may well be stunned and confused from the overall effects of the crash. In a catastrophic frontal crash, they may well suffer injuries.
But in all likelihood, they will still be alive.