PADDI MURPHY
Business: Family-owned company produces premium, moisture-wicking Softies sleepwear and a separate spa collection of robes, bed jackets and other apparel.
Founded: 2004
Headquarters: Edina
Website: www.paddimurphy.com
Employees: four full-time
Executives: Dennis Murphy, president; Tim Murphy, Peggy Murphy, vice presidents
2011 revenue: $1.2 million
Strategy: Increase U.S. production, create catalog-specific designs, revamp website and carry out transition to second-generation leadership.
