Business

Paddi Murphy

June 17, 2012 at 8:29PM

PADDI MURPHY

Business: Family-owned company produces premium, moisture-wicking Softies sleepwear and a separate spa collection of robes, bed jackets and other apparel.

Founded: 2004

Headquarters: Edina

Website: www.paddimurphy.com

Employees: four full-time

Executives: Dennis Murphy, president; Tim Murphy, Peggy Murphy, vice presidents

2011 revenue: $1.2 million

Strategy: Increase U.S. production, create catalog-specific designs, revamp website and carry out transition to second-generation leadership.

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