OMAHA, Neb. — Oriental Trading Co., which is part of Warren Buffett's Berkshire Hathaway conglomerate, has purchased toy maker MindWare Holdings Inc. to help expand its product offerings.
Financial terms were not disclosed.
Oriental Trading offers party supplies, arts, crafts, toys and other trinkets through its website and catalog.
MindWare, based in Minneapolis, sells its toys at retailers, through catalogs and its website and through distributors in more than 35 countries. Its products include Qwirkle, an educational game that requires tactical maneuvers and a well thought out strategy.
"With its broad customer base and large-scale, world-class technology and operations platform, Oriental Trading is clearly an excellent home for our educational products," MindWare CEO Martin Smith said in a statement.
Some MindWare products will be shown in Oriental Trading's catalogs and on its website during the holidays.
Buffet's Berkshire Hathaway Inc. had announced plans to buy Omaha, Neb.-based Oriental Trading in November. Financial terms were not disclosed.
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