Not In It Just For The Money

Generation Y workers bring a different set of skill and work demands to the office. The challenge for companies is realizing what their young employees want and how they can best deliver on those desires. For all the generations, it's a matter of understanding what makes each other tick.

December 29, 2008 at 4:01PM
(Barb Parks/The Minnesota Star Tribune)

Generation Y finance professionals want different things than their older co-workers. Those differences might make them seem lazy and not driven. But those workers come with a different set of wants and desires.

Different Place To Work

In the wake of the huge financial scandals that have shaken the accounting industry, finance officials have to play by a whole new set of rules than before.

Reporting, oversight and ethics are even more important than they used to be. But the accountants who have been around for a few years have not only had to adapt to those changes, but they've also had to adapt to their new co-workers.

Generation Y workers value their down time and don't want 60-hour work weeks.

"A little here and there is fine, but not the norm," says Peggy DeMuse, managing director at the SALO Project in Minneapolis.

For Ryan McCausland, a CPA at John A. Knutson and Co., his company was willing to support him as he prepared for his CPA certification.

"If I didn't have work, they gave me time to study and I still got paid," says McCausland.

Also important to them is their access to senior level executives.

"The company's hierarchy has to change a little for them," notes DeMuse.

Off Site

Generation Y workers have a different relationship with technology than other generations. Computers, Internet and cellular telephones have always been familiar to them. As such, telecommuting and flextime are important

According to a March 2008 survey conducted by Robert Half International, the top issues for Gen Y workers are:

  1. Salary
    1. Benefits (health insurance, 401(k), etc.)
      1. Opportunities for career growth/advancement
        1. Company's location
          1. Company's leadership
            1. Company's reputation/ brand recognition
              1. Job title
                1. In-house training programs
                  1. Tuition reimbursement programs
                    1. Diversity of the company's staff
                      1. Company's charitable/ philanthropic efforts

                        Robert Elsenpeter is a freelance writer from Blaine.

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                        Robert Elsenpeter, Star Tribune Sales and Marketing