More sleep, better AI habits: How to set realistic 2026 goals

In today’s newsletter: Sarah Moe, Joe Meier, MJ Johnson, Tyler Lorenzen, Margaret Murphy, Rocky Novak, Tiffani Daniels, Aaron Keller, Michele Henry, Sharon Smith-Akinsanya, Kymm Martinez, Christine Fruechte, Scott Burns, Zoë Levin, Jon West, Brian Kocher

The Minnesota Star Tribune
January 12, 2026 at 12:00PM
Joe Meier, MJ Johnson and Sarah Moe will deliver advice to improve your work life at the North Star Network event on Feb. 5.

Hard to believe this is only the second work week of 2026. We’ve weathered dark days already this year, especially here in Minnesota. Those who were attempting to get back into a routine and start acting on 2026 objectives probably feel behind already. “Distracted,” “unsettled” is how several people in our business community described their state of mind. And I hate to pile on, but even in “normal” times, most resolutions get broken by the second week of the year.

Rather than dwelling on negatives, let’s focus on things we can control — small actions and connections that just might lift your spirits and, as a result, improve your productivity. I’m delighted to announce the Minnesota Star Tribune’s first North Star Network, an event centered on well-being, efficiency and new connections. On stage we have a great lineup of experts offering practical advice. Sleep Health Specialists CEO Sarah Moe will talk about improving your sleep. Joe Meier, author, nutritionist and personal training leader at Life Time Eden Prairie, will make the case that taking time for physical activity will make you more efficient at work, and he offers advice on setting realistic fitness goals. MJ Johnson, co-founder and CEO of Minneapolis AI consultancy Blank Metal, will help us get over our AI fears to embrace the ways the technology can make our work easier.

And in between these expert lightning rounds, attendees will have time for small-group discussion with table captains who are accomplished business leaders and some of the most in-demand coffee dates in town. The list includes Puris Proteins CEO Tyler Lorenzen, Bold Orange CEO Margaret Murphy, Zeus Jones co-CEO Rocky Novak, General Mills Director of Consumer Loyalty and Rewards Tiffani Daniels, Capsule CEO Aaron Keller, Face Foundrie founder and CEO Michele Henry, Rae Mackenzie Group CEO Sharon Smith-Akinsanya, Wilder Group CEO Kymm Martinez (whom you might know from her work with American Cancer Society or University of St. Thomas or General Mills — you get the idea), and two members of the Star Tribune’s board of directors, chair Christine Fruechte, former CEO of Colle McVoy, and Scott Burns, general partner of Mairs & Power Venture Capital.

The event takes place Feb. 5 at Life Time Work Minneapolis. Space is limited, so register now, and take advantage of an exclusive offer for North Star Insider subscribers: $10 off admission with code STRIBINSIDER26.

Innovation

Zoe Levin, founder and CEO, Bim Bam Boo

Bim Bam Boo is on a roll. The Minneapolis-based tree-free paper products company, which sells bamboo toilet paper and facial tissue, just closed a $2 million investment from Raven Indigenous Capital Partners that will anchor its seed round. Founder and CEO Zoë Levin, a member of the Houma Nation, which has its roots in Louisiana, said the funding will help to accelerate retail growth for Bim Bam Boo. The brand is sold in more than 2,000 retail locations including Target, Whole Foods, Amazon and specialty stores.

A portion of the funding will also support research and development on bringing the supply chain to the U.S., from fiber sourcing to manufacturing. Tariffs have been a big motivator, Levin said. Launched in 2018, Bim Bam Boo initially manufactured in China and recently shifted to Canada. “We’re getting closer to home, but we’re not quite there yet.”

Last month, the company launched a first-to-market glycerin-infused lotion tissue at Target stores, where, according to consumer data company SPINS, the startup toilet paper brand is growing faster than its legacy competitors. About 85% of toilet paper is purchased through brick-and-mortar stores, said Levin, who believes she can change that by doubling down on ecommerce with subscription services and marketing that highlights sustainability.

“This is a time when people feel like they really want to make a difference in the world,” Levin said. “We want to lead the better-for-you category and look for differentiation in a really boring space.”

Exec moves

Jon West, president, Storm Creek (Jessica Strobel)

Jon West is the new president of Storm Creek, which just might be the best kept secret in local apparel brands. Founded more than 20 years ago by Doug Jackson, and later joined by his wife Teresa Fudenberg, Storm Creek specializes in sustainable lifestyle apparel for men and women made from recycled materials. Storm Creek manufactures overseas and ships out of Eagan, where its team of nearly 50 employees is based. Its bread and butter is corporate branding — check your company logo fleece, it just might be Storm Creek.

West is new to the apparel industry, having served most recently as chief growth officer for King Technology in Minnetonka. But as president, he said, leadership skills are more essential than fashion aptitude. (The Sidekick quarter zip is his favorite piece in the collection — great for layering.)

West’s leadership bible: “The Five Dysfunctions of a Team” by Patrick Lencioni. “Relator” is his top strength. “I’m coming in with curiosity and open-mindedness,” West told me last week, his first week on the job. “I’m asking a lot of questions, pointing out where I’m seeing awesome stuff, and communicating my vision.”

That vision includes expanding the brand’s retail presence. West believes Storm Creek can go head-to-head with larger competitors by emphasizing its value proposition: comfortable clothes, made with sustainable practices and materials.

In the news

SunOpta's leadership team rings the Nasdaq opening bell on Jan. 8.

SunOpta milestone: Another day, another Minnesota company ringing the bell on the New York Stock Exchange. On Jan. 5 it was Thrivent, and on Jan. 8, SunOpta’s leadership team, including CEO Brian Kocher, rang the Nasdaq opening bell in celebration of 40 years on the exchange. The Eden Prairie-based company is best known for its plant-based milks, but is fast expanding to other “better-for-you” products, like no-sugar-added fruit snacks.

Bessent blasts MN: Treasury Secretary Scott Bessent slammed Minnesota leaders during a visit to the Twin Cities on Jan. 8, calling the state “ground zero for what may be one of the most egregious welfare scams in our nation’s history to date,” the Strib’s Emma Nelson reports.

Top workplaces: Nominations are now open for the Star Tribune’s 2026 Minnesota Top Workplaces. The program is open to employers with 50 or more workers — public, private, nonprofit or government entities are eligible. The deadline is Jan. 30.

Get North Star Insider delivered to your inbox twice a week for the inside scoop on Minnesota’s business community. Sign up here.

about the writer

about the writer

Allison Kaplan

Allison Kaplan is Director of Innovation and Engagement for the Minnesota Star Tribune.

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In today’s newsletter: Sarah Moe, Joe Meier, MJ Johnson, Tyler Lorenzen, Margaret Murphy, Rocky Novak, Tiffani Daniels, Aaron Keller, Michele Henry, Sharon Smith-Akinsanya, Kymm Martinez, Christine Fruechte, Scott Burns, Zoë Levin, Jon West, Brian Kocher

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