When Vikram Bhaskaran discovered his father, Arun, had amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, he set out to learn everything he could about the neurodegenerative disease that rapidly causes nerve and muscle function to deteriorate.
Arun was in India at the time, and an appointment with a neurologist was hard to come by. When doctor appointments did happen, they were too short to answer all of Bhaskaran’s questions. So he spent hours searching for information on Google. With the deluge of data, he wasn’t sure what sources to believe. He thought there had to be a better way for patients and caregivers to get reliable information they could trust.
“Most people living with these types of hard conditions really have nowhere to turn to get answers to their common questions,” says Bhaskaran, who was leading creator partnerships at Pinterest at the time. “I felt deeply motived to solve this problem through the lens of a caregiver.”
So, along with a neurosurgeon, Bhaskaran co-founded Roon, a free digital health platform designed to function as an alternative to “Dr. Google.” Through short Q&A videos created by vetted doctors and other health care providers, patients and caregivers get instant, credible answers to commonly asked questions for conditions including ALS and dementia, plus other conditions like brain cancer and infertility.
Through Roon, caregivers learn how to respond to a loved one with dementia who’s yelling at them, or how to correct someone with dementia without insulting them. People ask their own questions, too, and they get instant text answers generated by AI trained only on Roon content.
“It’s like you’re getting your own multidisciplinary team of people who have lived in the trenches and studied the condition giving you answers,” Bhaskaran says. Users rate content, and low ratings trigger a content update. Roon will scale to over 22 conditions in the next 18 months, including Parkinson’s and multiple sclerosis. Bhaskaran hopes that ultimately insurance companies will offer Roon as a benefit.
At a time when neurodegenerative diseases are on the rise, Roon is part of a new wave of data-driven efforts to provide better care for people with conditions like dementia and Parkinson’s and to reduce risk in the first place. Many have been spearheaded by family members of people with the conditions. The majority of Americans currently have one of the top five risk factors for neurodegenerative disease, including hypertension, diabetes or obesity. And by 2050, some 13 million Americans could have dementia.
“We’re acknowledging there’s a pandemic, and acknowledging is a first step in being able to engage differently,” says Joanne Pike, president and CEO of the Alzheimer’s Association. Part of what’s needed is a shift in thinking — people need to pay as much attention to brain health as they age as they do to caring for the rest of the body.