The Minneapolis ad agency Martin Williams has developed two fast-paced 30-second spots for the Mall of America as part of a regional advertising campaign to appeal to free-spirited and financially unencumbered millennials.
One spot features three single women spending "the best day ever" at the mall shopping, flirting with men, dining and enjoying evening cocktails.
The second spot focuses on a young couple experiencing the MOA's retail and entertainment offerings and closes with the question, "Who needs date night when there's date day?"
The TV spots, which are collectively entitled "indulge in the awesome," began running on Friday.
"Mall of America is in the process of expanding and rebranding itself to reflect its vast and unique experience," said Tom Moudry, Martin Williams' CEO and chief creative officer. "We were able to capture the wall-to-wall activities and the social experience had by those that visit the Mall of America."
Billings for the advertising campaign were not disclosed.
The Bloomington mall is the nation's largest retail complex, with more than 520 stores. The mall's owners recently announced plans for a $325 million expansion that includes an office tower, luxury hotel and more than 50 new shops and restaurants.
David Phelps • 612-673-7269
