A health plan executive from New York will serve as the next chief executive at Golden Valley-based Pre­ferredOne, the health insurer announced Monday.

David Crosby served most recently as executive vice president for commercial business at MVP Health Care, an insurer based in Schenectady, N.Y., with more than 700,000 members, according to a PreferredOne news release.

The local insurer currently has about 234,000 members, and employs 330 people.

PreferredOne made national headlines in 2014 by offering some of the lowest health insurance premiums in the country through new health insurance exchange marketplaces, but the company couldn’t sustain the business.

“David is a true leader with a profound vision for the future of health care given the changing health care landscape,” said Dan Fromm, the board chairman at PreferredOne, in a statement.

Fromm is chief financial officer at Minneapolis-based Fairview Health Services, which is a co-owner of PreferredOne along with Robbins­dale-based North Memorial Health Care and a physicians group.

Crosby previously has held leadership positions with health plans in Michigan and Pennsylvania, according to a statement issued Monday by PreferredOne.

In December, longtime CEO Marcus Merz announced his retirement, and was replaced by interim president Paul Geiwitz. He's continuing in his previous job as the chief marketing officer at PreferredOne.


Twitter: @chrissnowbeck