Marcia Miller, president, StoneArch
StoneArch President Marcia Miller is overseeing a rebranding of the Minneapolis-based health and medical marketing agency while working to deepen client relationships and drive growth.
StoneArch this year has focused on operating more efficiently and has been named agency of record for five clients, helping to put it on track to meet Miller's goal of increasing business 20 percent from 2017.
The agency is working with Best Buy's recent move to offer products and services that help older adults live independently in their homes longer, Miller said.
"Best Buy has been a great partner and we're continuing to work with them and are excited to help them bring that to market," Miller said.
The recently launched rebranding of StoneArch, founded in 1984, features the tagline: "We bring life to health marketing."
"What we're good at is what we've always been good at and that is telling complex stories through health care content," Miller said. "That's what we do here but we never talked about it like that."
The rebranding comes as Miller completes her first year as president at StoneArch, which she joined last October.
Miller has 25 years of health care and agency experiences. She previously was senior vice president of corporate marketing and brand at Optum. Before that Miller was vice president of brand, advertising and interactive at UnitedHealthcare. She also has been in executive roles at Carol.com and Parachute Design.
