Jill Miller, chief operating officer of MSP Wellness, is working to help the franchisee open up to a dozen locations of the Profile by Sanford weight-loss program.
Profile by Sanford, which MSP Wellness this year introduced to the Twin Cities market, was developed by Sioux Falls, S.D.-based Sanford Health.
Profile has locations in Eagan, Eden Prairie, Edina and Minnetonka and is to open next month in Woodbury, Miller said.
MSP Wellness, based in Eden Prairie, plans to open 10 to 12 locations and hire an estimated 150 employees here in the next few years, Miller said.
Miller's responsibilities include overseeing operations, recruiting, marketing and assisting in finding locations. Miller also will work to develop servant leadership at each location.
Profile uses genetic testing to analyze how a member's body metabolizes fat, information that the member and a coach use to manage a weight-loss plan, Miller said.
Profile works with employers to become part of their employee health and wellness programs, Miller said. The largest local participant is HealthPartners.
There is no cost to employers, and employees get a discount on Profile membership, Miller said. Employers get reports on average weight loss and other metrics, although individual employee data is kept confidential.
Miller has 15 years of weight-loss industry experience as part of her two decades in domestic and international business development in multiunit business operations and sales.
