Jeff Tresidder, new senior vice president and executive creative director at Minneapolis-based Broadhead, is working to ensure that the marketing agency's creative product improves every day.
Tresidder also wants to make sure that Broadhead's work stays relevant in a rapidly changing media environment.
"What many in this industry seem to have forgotten is that regardless of the environment you're talking to the customer in you have to be more interesting than your competitors to be remembered," Tresidder said. "We make sure that whatever your messaging is, it's interesting enough to be remembered."
Tresidder leads Broadhead's 25-person creative team and is part of the agency's leadership team. Founder Dean Broadhead launched the full-service, independent, employee-owned agency in 2001.
Tresidder's responsibilities include developing relationships with clients and between the creative department and the rest of the agency.
Broadhead's consistent growth, avoiding the rapid expansion and contraction some agencies experience, and low turnover rate also were part of the appeal, Tresidder said.
Tresidder most recently was group creative director at Martin Williams Advertising. His experience also includes art direction roles at Carmichael Lynch and Colle McVoy.
Broadhead, which has more than 90 total employees, focuses on farm, food and lifestyle brands. Clients include Boehringer Ingelheim, Cargill, the Mosaic Co., and Firestone.
Broadhead's affiliated brands are Rabbit, which offers business consulting services, and North 401 Studios, a content studio with in-house production capabilities that's also available to clients, other agencies and vendors.
