One of our clients just bought a Prius and her husband said, "Oh no, you're not going to be like one of those drivers."
I asked her what makes Prius drivers so frustrating to follow. She described how they often are looking at the car's dashboard screen trying to maximize mileage by minimizing engine use in favor of battery use.
Ah, maybe bad drivers don't choose Priuses? Maybe reasonable drivers simply become distracted? Or does that Prius computer cause good drivers to drive poorly?
We often get confused between correlation, how things relate to each other; causation, how one thing triggers another, and coincidence, unrelated events that are incorrectly linked. For example, when a stock drops because of surprisingly bad earnings, we can say that those earnings caused the stock to fall. When worldwide stock markets move in tandem, they are correlated. And when markets go up when an NFC team wins the Super Bowl, that is coincidence.
We are always creating explanations for why things are happening, and they are seldom correct. Parents who come from little means and become financially successful are frustrated that they haven't taught their children the value of a dollar. But they may have only partly caused their offspring's avariciousness. A generally richer society — more televisions, bigger homes, computers — influences people's spending. Your neighbor's new car makes you unhappy with your own. More affluence in general correlates to more spending, but it doesn't necessarily cause it.
So how can you create a linkage between values and behavior?
Write things down. If you have run into someone with those wearable activity trackers, you know that they can tell you to the step how much they walked yesterday and how many hours of deep sleep they got. While eye rolling at a breakfast partners' walking count, I realized that these things work! Counting steps causes creation of steps. It's the same with money. Writing down how you are spending your money will cause you to spend less (or more if you are too restrictive). Carrying a notebook or using a program like mint.com will help you track how you spend and therefore create an awareness that causes either activity or restraint, depending on where you place your attention.
Review what you have written. Looking over your spending notebook results in judgments about your spending that unobserved would go unabated. As you review how you spent your money, you can modify behavior to assure that dollars are directed toward the things that are meaningful. Show me your checkbook and I'll show you your values is only true when you are tracking and paying attention to how you are spending.