The state's MNsure health insurance exchange said open enrollment got off to a smooth start Thursday, with more than 27,000 visits to the government-run website as of midafternoon.
Callers seeking help by phone waited an average of 1 second, MNsure said.
Across the country, the launch of open enrollment Thursday at MNsure and exchanges for all 50 states came at a time of uncertainty for the federal Affordable Care Act (ACA) due to legal and regulatory changes under the Trump administration. Even so, MNsure officials said there's a chance for enrollment growth since premiums in Minnesota will be lower.
"We're having a really successful open enrollment," said Nate Clark, the chief executive at MNsure, during an interview Thursday. "We haven't had any kind of issues or interruptions."
About 155,000 state residents purchase individual health insurance policies, which are an option for people under age 65 who are self-employed or don't get coverage from their employer.
The market saw significant changes starting in 2014 when the ACA made it illegal for health insurers to deny coverage to individuals with pre-existing health conditions.
Back in 2014, about 293,000 Minnesotans bought individual coverage. The market has shrunk by nearly half since then due to a series of big premium increases.
In Minnesota, open enrollment for shoppers buying individual health insurance policies for 2019 stretches through Jan. 13. The coverage is sold directly by some health insurers as well as through the MNsure exchange, which the state of Minnesota launched as part of the federal health law.