Tokens of a football program culture change at Minnetonka, a reboot that fueled the Skippers' run to Friday's Class 6A Prep Bowl, surround coach Dave Nelson inside the team room.
Above plays diagramed on a dry-erase board is a sign reading #INAM, an acronym borrowed from Union High School in Tulsa: It's Not About Me.
"We didn't have a very good culture here in 2014 and 2015," Nelson said. "Quite a few players maybe thinking too much about what's in it for them."
The Oklahoma visit also inspired Nelson to install a chart listing the program's values, behaviors and outcomes. #INAM reminds players to think and act selflessly, which produces what he called "a brotherhood of trust."
"It's really come true," said Nelson, 61, in his 16th season at Minnetonka. "I don't know if I've ever had a team that is this tight."
Listening intently is Stan Nelson, 97, Dave's father and coaching idol. Asked if he went to similar lengths while coaching at Anoka from 1953-78, the elder Nelson laughed.
"Heavens, no. I'm just sitting here spellbound,'' he said. "Our kids came on bicycles. They didn't have cars and all these problems."
Unified Minnetonka plays Eden Prairie at 7 p.m. at U.S. Bank Stadium, the third Prep Bowl meeting between Nelson and Eagles coach Mike Grant. In 1996 and 1997, Eden Prairie defeated Nelson's Blaine teams. In 2004, Minnetonka defeated the Eagles en route to the 2004 state championship. It stands as Nelson's lone Minnetonka victory against Eden Prairie in 17 tries.