Molly Yeh has a lot on her plate. With a popular television show, a new baby, a new cookbook, a new line of cookware and a new restaurant in East Grand Forks, Minn., she is in constant motion.
Along with her brand of plucky warmth, hearty work ethic and reverent love of cookie salad, there's also the growing ambition of an entrepreneur as Yeh cements herself as Minnesota's answer to the Pioneer Woman. Much like blogger-turned-lifestyle guru Ree Drummond turned a small Oklahoma town into a homey empire, Yeh's blog, books, Food Network show and restaurant invite fans to experience her slice of the Upper Midwest. Not an obvious path for a Juilliard-trained percussionist.
Yeh, 33, was born in Glenview, Ill., to her Jewish mother and Chinese American father. Her father is an accomplished clarinetist, and Yeh seemed poised to follow him as a professional musician. She studied percussion at the prestigious Juilliard School in New York, where she met the person who would take her on a different path.
Fellow student and Midwesterner Nick Hagen comes from a long line of Red River Valley farmers. In 2013, the two moved to the Grand Forks area so Hagen could carry on the family farming legacy. Now in an entirely new landscape, one dotted with sugar beet farms and the blustery winds of the northern plains, Yeh had plenty of time to plot her next chapter, which came courtesy of a relatively recent high-speed internet connection.
She began writing about food as a way to connect with friends and family and share her love of recipes from their home near the Minnesota-North Dakota border. "My Name Is Yeh" (pronounced yay!) quickly became a must-follow for its beautiful, procedural food photography, personality and its fun mix of her culinary influences — plus a healthy amount of sprinkles.
The draw to writing about food — telling the stories behind new-to-her regional delights such as dessert salads and hot dish — was too wonderful not to explore. The blog quickly moved from friends and family to being recognized by Saveur magazine. Written entirely in lowercase, the conversational stories accompany a variety of recipes that aren't confined by cuisine, but instead collect flavors and ingredients from around the world before landing squarely back on the farm. The blog is where she shares her life's stories and big moments, including the announcement of her first pregnancy: "friends! i am so soo excited that i can finally talk about our forthcoming little nugget!! do you know how hard it was to keep this secret from you for almost four months?? harder than sitting in front of a pile of cheese fries and not eating any of them."
Yeh's bubbly personality carried into her first book, "Molly on the Range." Released in 2016, it's filled with witty twists on ingredients and traditions — like doughnuts topped with dukkah spice blend — along with heartfelt stories. But even on the page, it seemed like Yeh's warmth was destined to be delivered live person to person.
In 2018, "Girl Meets Farm" launched on the Food Network, filmed in the couple's kitchen. The first episode featured Yeh and Hagen celebrating their third wedding anniversary with everything-bagel-seasoned grilled cheese sandwiches and raspberry hand pies. (If sprinkles are Yeh's most-used ingredient, everything bagel seasoning is a close second.)