There has been a lot of discussion lately about Minnesota's "branding." Are we Midwestern? Upper Midwestern? Northern? Wisconsin West? Something else?
We have to be honest. We have always been insecure about who we are. (How many people remember the "Minneapple"?) There is something overly modest in the psyche of the Minnesotan that stops us from busting out and admitting who we are.
I wanted to resolve this once and for all. Here it is: We are the smart kid who everyone wanted to copy off of in math class. Make peace with it. We invented Scotch tape, for Pete's sake.
We were never going to be picked as the one most likely to succeed (New York) or as the hardest partyer (New Orleans) or as the suave guy who could dance (Miami) or as the duuude (Los Angeles). We're the one who made parents say: "They are so nice! Why don't you hang out with them more?"
We bowl more, bike more, buy fewer Barcaloungers and join zombie hordes more. If you are a national company, you want to come here, because we educate our kids, stay late and get our work done, no matter how menial or stupid the job. Because it is the right thing to do. We are Minnesota Nice. Get over it.
Now, branding means figuring out what makes us different from everyone else and telling people. We have to celebrate who we are, no matter how uncomfortable it makes us. So here are some modest proposals to help.
Gov. Wendell Anderson hit it on the head decades ago when he was on the cover of Time magazine with the label "The Good Life." What was he wearing? A plaid shirt.
If Hawaii can have Fridays be "Aloha Shirt Day," why can't we have plaid flannel shirt Fridays to celebrate our pride in who we are? It says "Minnesota" and "comfortable" and "north," but it is not too crazy. We don't have to jump into this all at once. We could just try it out once to see how it goes. One proclamation from Gov. Mark Dayton for one Friday, say in February, is all it would take. Everyone is already going a little stir-crazy in February, so what the heck?